Founded on the belief that curiosity, imagination, and conviction can transform culture, Diplomat brings extensive agency and client-side experience across global markets. Partnering with fearless visionaries to build brands that inspire — blending strategic insight with creative spark for remarkable results.

Meet the diplomat

Tanya lindsay

Founder

Twenty years of global brand leadership across four continents, with executive experience at Ogilvy, WPP, and Endeavor. I specialize in integrated marketing, brand strategy, and creative guidance, backed by degrees in Cultural Anthropology and International Marketing, plus a Masters of Art in Image and Communications from Goldsmiths College, London.

The sweet spot? Connecting insights to creativity — building culturally relevant strategic foundations that cut through noise and create lasting impact.

From Nokia to Tiffany's, Under Armor to Jack Daniel's, I've partnered with blue-chip brands across diverse markets and industries, developing category-defining campaigns that reshape how consumers discover, experience, and connect with brands.

What drives me? An insatiable curiosity for uncovering a brand's most powerful truths and reimagining how audiences experience them.  My reputation centers on the unique ability to blend strategic rigor with creative vision, fostering environments where breakthrough ideas flourish.

My superpower lies in building trust with leaders and teams through passionate brand advocacy and visionary strategic thinking — creating the foundation for truly transformative work.

Specializations & Experience

  • Tanya specializes in brand development and management across fashion, lifestyle, tech, healthcare, and pharmaceutical sectors. Her proven expertise in generating brand awareness, cultivating strategic partnerships, and fostering creative collaboration has consistently achieved measurable growth objectives for organizations ranging from startups to global enterprises.

  • As Co-Founder and Head of Strategy at Mandala Group dba Diplomat, Tanya launched a brand-centric marketing agency amid the challenges of COVID-19 and successfully secured over $5M in billings. This entrepreneurial journey has given her firsthand understanding of the pressures facing growing businesses and the critical importance of strategic marketing to drive sustainable growth.

  • Bridging the critical gap between brand vision and revenue reality.

    My experience extends beyond traditional brand marketing to the strategic alignment of marketing initiatives with sales outcomes. Having worked across both agency and client sides, I understand that brilliant brand work means nothing without measurable business impact.

    My expertise in aligning brand strategy with sales outcomes is exemplified by my work with Assault Fitness. Recognizing their core differentiator — manual machines delivering maximum results in minimal time — I developed a social media campaign that authentically captured their "extreme" brand identity while tapping into the surging demand for high-intensity workouts.

    The strategic positioning resonated powerfully: Assault Fitness became the official CrossFit equipment provider, gained widespread adoption among NFL and UFC athletes, and earned prime-time visibility during Super Bowl broadcasts. This brand-to-sales alignment generated such momentum that independent athlete endorsements followed organically, culminating in FitLab's $65M acquisition of the company.

    This success demonstrates my ability to translate brand positioning into measurable business impact—where authentic storytelling meets strategic market timing to drive exponential growth.

  • Having led international marketing initiatives across Europe, Middle East, Asia, and North America, Tanya brings a unique cross-cultural perspective to brand positioning. Her experience at WPP's Geometry Global and FRUKT in London provided her with invaluable insights into tailoring messaging for diverse markets while maintaining brand integrity.

  • Tanya's analytical thinking transforms complex market insights into effective marketing strategies. Her approach combines thorough research and data
    analysis with curiosity and dedication to deliver impactful results that remain on time and within budget. She leverages comprehensive performance dashboards to track KPIs and consistently optimizes marketing ROI.

  • My creative expertise spans strategic partnerships, content innovation, and full-service creative direction. For Lacoste, I secured a high-profile partnership with Elle UK's annual Style Awards, curating bespoke gift experiences that elevated brand presence within fashion's most influential circles.

    With Boots skincare, I developed and creatively led their Creative Review-winning "A Day in the Life" campaign, demonstrating how authentic storytelling can drive both brand affinity and business results.

    As founder and CEO of my own full-service agency, I've directed creative concept and content creation for diverse fashion brands — from Bloomingdale's contemporary line Aqua to emerging brands like Layered with Love, plus performance-focused clients like Assault Fitness. This entrepreneurial experience deepened my understanding of creative leadership from both strategic and operational perspectives.

    The common thread? Creating distinctive brand experiences that capture attention, drive engagement, and deliver measurable impact across industries and audiences.

Client experience