Over 25 Years of Building Beverage Expertise
From blue-chip soda brands to ambitious micro-brews. From big-brand consumer campaigns to successful shopper marketing programs. Before we created Diplomat, we spent years building expertise across a multitude of beverage and spirit categories. Below is a small sampling from our adventures.
Michelob Ultra
Michelob Ultra Pure Gold is the first mass produced USDA organic beer. We celebrated this milestone with a one-of-a-kind reward system in partnership with Amazon and Whole Foods. Consumers get rewarded by purchasing other USDA Organic products when they purchase Pure Gold. The reward points could be used for discounts and trips to some of the most natural places in the U.S.
Bud Light
BUD LIGHT - SPORTS IS BACK! / With the pandemic still in full swing, Bud Light needed a new kind of experience for fans longing for something that feels like being at a game. Little or no fans allowed was still the rule. But fans can still get that stadium experience by getting their Bud Light delivered right to their seat. So we created a campaign that put the beloved Bud Light vendor right in the neighborhood. Silver Effie winner. Gold Reggie winner.
New packaging designs with purpose were a large part of Bud Light promotions. Whether it’s the 50th anniversary of Pride, where proceeds from every purchase went directly to GLAAD. Or shaking up for St. Patty’s with authentic Gaelic copy and a Celtic knot to our shamrock.
Stella Artois
Leveraging consumer occasions is standard strategy for most beer brands. Stella Artois wanted to encourage Millennials to “Host One To Remember”. Sometimes the artifacts of the occasion tell the best story.
Jack Daniel’s
316 million people in the US were living under some sort of social distancing order for weeks on end. Sheltering in place became all too common. And while everyone was stuck at home, spirit sales soared over 75%. So did the data on over consumption. We decided to seize the opportunity to lead the category with a responsibility message built around Sheltering In Place. #SIP.
Flavor extensions have become a big part of Jack Daniel’s growth strategy. Apple whiskey already exists, but it’s got nothing on the bold character of Jack Daniel’s.
Tennessee Honey is the 2nd largest global brand in the Jack Daniel's family. We wanted to appeal to new whiskey drinkers with the smooth taste of honey and the bold character of Jack, which are as warm and welcoming as an invitation to Lynchburg itself. So welcoming, that you don't have to be a whiskey drinker to enjoy it. In fact, you don't have to be a lot of things.
Coca-Cola
Coca-Cola's connection with Christmas has run deep for decades. Directed by Alfonso Cuáron, this classic remains timeless.
Coca-Cola/Walmart Effortless Meals:
Known as the gold standard among winning shopper marketing cases, Effortless Meals re-energized the declining carbonated soft drink category and broke records for new permanent incremental distribution at Walmart and key retailers.
Coca-Cola was promoting an instant win summer program with prizes ranging from winning a million dollars to meeting Christina Aguilera. Rather than dramatize the endless fantasies associated with promotions like this, we found it more interesting to focus on the character of potential winners.
