Our research phase focuses on how consumer behavior, market trends, and internal culture impact your business. We take an in-depth look into your category and your organization with the goal of identifying and assessing the key audiences and their perceptions to shape strategy. We use primary research, competitive analysis, social listening, media monitoring tools, and expert interviews to help guide optimal product positioning, category placement, and points of distinction.

Every brand has an uncommon truth, an inherent insight that belongs only to it. We approach strategy by distilling the insights gained from our Research phase. The findings allow us to build a brand foundation centered around your brand’s uncommon truth and build a framework for how your brand behaves, looks and feels. We’ll define your challenge, outline your opportunities, identify the motivations of your audience, and articulate your brand and product proof points to support the creative brief. The strategy phase also informs our communication planning where we determine our main media channels and brand opportunities.

The creative brief articulates the problem we are solving, contains all the necessary strategic inputs to inform the creative work, and outlines a list of communication deliverables to be created. Diplomat offers expertise in all aspects of creative development. From foundational logo and identity design to concept development, copywriting, full campaign development, and social media playbooks. Our creative goal is to create a distinct and memorable brand or product platform that resonates with audiences and turns buyers into believers.

Media provides the means to reach your audience, but analytics provide the opportunity to track, test, optimize and confidently adjust. Diplomat prides itself on successful strategies designed to insure the best outcome and ROI for clients and embraces the power of analytics to successfully leverage data to meet your goals. We use custom dashboards and reporting platforms to generate the information you need to confidently invest. Our team of digital experts are leaders in the performance optimization industry with over $10M in nation-wide digital buys.